By Jenn (TinyChoices.com) | September 16, 2008
I’m loving this video, produced on behalf of MTV’s new “Switch” anti-greenwashing campaign:
“Switch is MTV Networks International’s Global Climate Change Campaign… This isn’t about what we can’t do, it’s about what we can. It’s time to Switch.”
Best lyrics: “It doesn’t really matter what it is or what it does or why it stinks or what it means as long as it is green…” We’ve talked about greenwashing before, with Clorox Greenworks and Fresh Direct, and it’s a phenomena most everyone has noticed by this point– companies are using any spin they can to present their product or service in a “green” light, even when it’s an almost laughable connection. I love how this MTV campaign is helping to make the concept of greenwashing a household term, and perhaps getting folks to take a closer and more scrupulous look at eco-claims boldly printed on labels and advertisements.
While the Switch website is clearly targeting a hipper demographic than me (am I the only one who just gets annoyed at Flash sites?), I like how it makes the eco concept light, fun, and doable. No big words or confusing terms here, just basic concepts like turning down your thermostat and eating fresh foods instead of frozen (unfortunately I can’t link to any of these tips because *it’s an annoying Flash site*). While more advanced greenies might not learn many new tips from Switch, it’s a great primer for those just getting their feet wet. Plus it’s all slick with lots of videos and celeb green gossip provided by Ecorazzi.
Do you think campaigns like this will help reach those who might otherwise ignore more traditional environmental messages?
Sorry, the comment form is closed at this time.