By Jenn (TinyChoices.com) | December 31, 2008
Tiny Choices reader Steph wrote in to let us know about this awesome Greenwash Guide (PDF), produced by the UK communcations/sustainability agency Futerra. I’ve found it to be an incredibly informative guide, wrapped up with cheeky humor and great design.
As Futerra explains in the Two Minute Version (page 3):
“Greenwash is with us, and unless we take action, it is likely to be with us to stay. Greenwash is an environmental claim which is unsubstantiated (a fib)or irrelevant (a distraction). Found in advertising, PR or on packaging, and made about people, organisations and products. Greenwash is an old concept, wrapped in a very modern incarnation.”
Give it a read and let us know: what are your thoughts on greenwashing?
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