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Archive for January 14th, 2009

Peer Pressure helps us make Tiny Choices

Wednesday, January 14th, 2009

I heard a great tip on Marketplace about how peer pressure is possibly even MORE influential than just your typical do-gooder urges when it comes to making environmental choices.
Research shows, apparently, that we have a herd-like mentality when it comes to decision making and that we are always trying to do as good as our […]

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