By Jenn (TinyChoices.com) | March 18, 2010
I bought two packs of gum recently, which is a bit odd for me, as I’m not a huge gum fan. But this gum is by Project 7 and is called “Feed the Hungry” gum. I was skeptical but curious, and figured if nothing else the subject would make a good blog post…
The flat package of gum is wrapped in a blister-style pack, which I never like as it’s made from non-recyclable plastic. The outer wrapping is recycled cardboard made from 40% post consumer recycled material, which I always like, and it’s full of facts, including: “We willd donate more than 50% of profits from the sale of tis product to support 7 areas of critical need across the globe.” According to their website, those 7 areas of critical need are Build the Future, Feed the Hungry, Heal the Sick, Help Those in Need, Hope for Peace, House the Homeless, and Save the Earth.
This is how it works: “Non-profit organizations supporting any of these seven areas of need can submit applications to Project 7. Seven of these organizations, one from each area of need, will be voted on a by consumers and supported by product proceeds for the upcoming year.”
The gum was good enough, and the ingredients seemed natural enough. Of course, after reading Beth Terry’s post about how practically all chewing gum is made from plastic (including the most natural brands), I take the ingredient “gum base” with a hefty grain of salt.
I love that the social entrepreneur behind Project 7 has dedicated time and energy towards raising funds for humanitarian projects. It’s always a little frustrating, though, when such funds are raised by selling disposable products such as “bio bottle” water bottles and (admittedly super cool) recycled plastic test-tube mints.
Seen any interesting “goods for good” products lately?
[Image by Jason Spaceman via Creative Commons]
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